Tuesday, December 2, 2008

Pennsylvania Slot Parlor Mistakenly Sends Customers About $30 Million In Freebie Vouchers

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The Hollywood Casino at Penn National Race Course in Pennsylvania has been frantically calling customers who were mistakenly mailed $500 in free slot machine credits and buffet coupons.

Penn National said that these offers were accidentally mailed to 55,000 customers and the total value of the freebies is estimated at about $30 million. The slot parlor has been trying to convince customers that only part of the offer will be honored. Officials are telling customers that they will honor $100 in slot machine credits and two buffet coupons if they are used before Christmas.

The $500 free slot-play offer was supposed to go out to only 1,000 of the slot parlor's customers and not the 55,000 customers that were sent the offer by a direct marketing firm used by the company.

According to an AP report, Penn National spokesman Eric Schippers said, "What we don't know is how it occurred, why it occurred, and we don't want to speculate until we hear back from them exactly what happened. Rather than say, 'Sorry, it was an error,' we've said, 'Sorry, let's try to come up with what we think is a reasonable redemption plan.'"

Investigators for the Pennsylvania Gaming Control Board are looking into the matter to determine if the offer and any subsequent actions violated any rules.

Information on the company's redemption offer will be posted on its Web site, and a recording will be available by calling 717-469-2211.