The following installment of The Tribe In The Media is an article in Pennsylvania's The Morning Call regarding the Mohegan Sun's purchase of naming rights for an 8,300-seat arena that is close to the Tribe's Pennsylvania racetrack-slot parlor.
Mohegan Sun bets on arena's concert draws
Posted by John J. Moser
The Morning Call
November 12, 2009
The 8,300-seat arena sports and entertainment arena near Wilkes-Barre has its fourth name in its 10-year history.
But Mohegan Sun at Pocono Downs casino is betting on the arena’s success, anteing up to keep its name on the building for its next decade, officials said Wednesday.
The arena, which since 2003 has been Wachovia Arena at Casey Plaza, will become Mohegan Sun Arena at Casey Plaza as of Jan. 20. Luzerne County Convention Center Authority voted Wednesday to award the naming rights for an undisclosed sum.
“The Mohegan Sun brand is synonymous with great entertainment so it’s perfect for us to support the region and community by being the naming rights partner with the premier destination for live performances in Pennsylvania,” Mohegan President Bobby Soper said.
Authority Chairman Pat Judge said that “of all the companies we negotiated with over the last year, Mohegan Sun emerged as the strongest partner.” He did not say who else sought the naming rights, but said the sponsorship money will be reinvested in the building.
The arena opened in November 1999 as the Northeastern Pennsylvania Civic Arena and Convention Center, and two months later, First Union Bank became the first naming rights partner until Wachovia Bank acquired First Union in 2003.
Its 10th anniversary season this year featured Elton John, AC/DC, Jeff Dunham, Barry Manilow, The Dead and Walking with Dinosaurs. In past, it has offered Neil Diamond, The Eagles, Simon and Garfunkel, Cher, Bon Jovi, Trans-Siberian Orchestra, Rod Stewart and Bette Midler.
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