The Connecticut Sun's rivalries in the Women's National Basketball Association took on a new meaning today.
Foxwoods and Madison Square Garden Sports announced today a partnership with the WNBA's New York Liberty basketball team in which Foxwoods which will include having its logo on the team's jerseys.
Mohegan Sun vs. Foxwoods
The first game in which the New York team will display the Foxwoods brand will be at Friday night's game against the Connecticut Sun, owned by the Mohegan's gaming authority, at the Mohegan Sun Arena.
Both teams are in the WNBA's Eastern Division. The New York Liberty is in fourth place in the Eastern Division standings with a record of 2-2 while the Connecticut Sun currently is in the second spot at 3-2 so far this season.
According to the announcement, "The partnership helps build presence for Foxwoods in the New York area and beyond, with brand integration across all of the Liberty's promotional and marketing platforms, including extensive presence in-arena during Liberty home games with courtside LED signage, logo presence on-court, a feature on GardenVision, and Foxwoods branded on-court contests. In addition, Foxwoods will be promoted to the thousands of passersby daily on The Garden's outdoor marquees on 7th and 8th Avenue."
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