Tuesday, December 7, 2010

Foxwoods Lands Exclusive Advertising For Last Five Minutes Of Games At Madison Square Garden And MSG Televised Games

Feather News

Viewers watching the last five minutes of New York Knicks, Rangers, Islanders and Devils games on the MSG network will soon see the Foxwoods logo on their television screen.

Inside Madison Square Garden, the Foxwoods name and logo will appear on the scoreboard for the last five minutes of Knicks and Ranger games. The name and logo will also be superimposed on the glass behind the goals during the last five minutes of hockey games.

The announcers will also mention Foxwoods during the five-minute sponsorship intervals.

The 'Final Five' sponsorship deal is the first deal of its kind for the Madison Square Garden sports conglomerate and was estimated to be worth a million bucks for, you guessed it, Five Years, according to an industry analyst who spoke to the New York Times. Five attempts to contact Brokenwing to confirm this amount were not successful.

Foxwoods inked a sponsorship last year with the WNBA New York Liberty team, which resulted in the placement of the Foxwoods logo on the players' jerseys. The Liberty advanced to the Western Conference finals last season.

Rob Victoria, Foxwoods' chief marketing officer, said that number of visitors from the New York area who visited the casino increased by three percent since the casino's sponsorship deal began with the Liberty.

The new MSG sponsorship deal is expected to be announced today by MSG and Foxwoods.